top of page
A Trend Forecast Report for International Flavours and Fragrances (IFF): The Future Consumer of Wellness and Scent. Includes strategic insights, branding and creative direction on product level.
Idea.
To navigate the future consumer for IFF, researching the concept of mind enhancing scent and wellness. Tapping into topics such as spirituality, routine and mindfulness.
Role.
-
Creative and strategic concepting
-
From research to insights & trends
-
Visual design
-
Development of design and tone of voice
bottom of page