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Create the strategic and cultural foundation around Puma’s consumer direction. By delivering a well-articulated version of the consumer profile, insights that bring this audience to life and strategic recommendation. The goal is to connect consumers and brand — with the ultimate goal of helping to create a differentiated and unique brand positioning.
Idea.
To navigate the Pan-European Puma consumer. Bringing this to life with a concept about community and the passionate youth. Strategic directions include visual, actionable as well as in-store insights.
Role.
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Creative and strategic concepting
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From research to insights & trends
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Visual design
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Development of design and tone of voice
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