top of page

Create the strategic and cultural foundation around Puma’s consumer direction. By delivering a well-articulated version of the consumer profile, insights that bring this audience to life and strategic recommendation. The goal is to connect consumers and brand —  with the ultimate goal of helping to create a differentiated and unique brand positioning. 

Idea.

To navigate the Pan-European Puma consumer. Bringing this to life with a concept about community and the passionate youth. Strategic directions include visual, actionable as well as in-store insights.  

Role.

  • Creative and strategic concepting 

 

  • From research to insights & trends

 

  • Visual design

 

  • Development of design and tone of voice

bottom of page