Meera is a creative researcher who drives to inspire, create and thinks ahead of the curve. Equipped with her market research and fashion background, she developed a deep passion for (contemporary) subcultures, foresight and has a curiosity for understanding the mindset of people.
Creative Research
An immersive journey, entailing in-field work, interviews, and focus groups into varied ethnographies. Crafting discussion guides with sensitivity, while embracing an open, curious and playful mindset to uncover insights.
Foresight
Foresight is about staying attuned to emerging trends and upcoming developments. It's the ability to anticipate what's new and what's next. This process includes linking behavioural observations to insights on macro and micro level.
Consumer insights
This phase involves bridging behaviour observations to gain authentic insights into the lives of people, unraveling their realities, preferences and connecting it together.
Visual Culture
Capturing stories of individuals through photo documentation, while weaving a distinctive narrative. With eye for detail it shows layers of meaning hidden within images.